Clicky

Yours for FREE

My top-notch book, "Your Right To Write"

Plus:
  • FREE tips on writing, blogging, publishing and essay competitions
  • Exclusive offers and inspiration delivered directly to your inbox
Just enter your email now and I'll send the Book to you... for FREE.

This Skill Can Power Your Writing And Triple Your Income

This Skill Can Power Your Writing And Triple Your Income

Abdullahi’s Note: This is a guest post by Oludami Yomi-Alliyu, a professional copywriter and web content consultant trained by the American Writers and Artists Inc. (AWAI). He offers his copywriting and consultancy services to help businesses and individuals achieve more success from their marketing efforts. Visit www.lucrativepen.com to connect with him.

 —

Being a good writer is an enviable talent…  skill coveted by many, but only a few are born with it. Most of us only strive to become good enough.

However, like other things, being a good writer also comes with its frustrations. There could be many, but one I want to point out is: we usually can write to WOW and impress people, but when it comes to applying our gift to selling, we mostly fail at it.

Sure you’ve seen guys with badly-written copies making wads of cash online, whereas our polished grammars fail to make a sale whenever we attempt it – whether to sell ourselves as writers, or to sell a product.

We go through their copies and begin to imagine how on earth these guys ever make it online with their tacky, crooked, and hype-y writings. But the fact remains that they succeed wildly.

The secret skill…

I used to feel bad about this in the past until I came to terms with the fact that writing and selling are entirely different ball games. The truth is: you don’t even need to know how to write in order to sell.

I’ve got good news for you, however. Even though you don’t need to know how to write to sell successfully, being a good writer could however be a BIG advantage over others, if you know the same secrets they know.

And the secret skill is…PERSUASION.

Copywriting

These wacky guys might know nada about the basic rules of grammar; they surely know by heart the principles and strategies of persuasion. And that’s why they are big winners online.

So what’s persuasion?

It’s not the extreme part of it that involves manipulation, trickery, hypnotism, and other bad-guy stuff you might be thinking. Ethical persuasion involves using win-win methods and strategies to get whatever you want from someone.

Acquiring this skill helps you easily get most of the things you want in life. Making it a part of your writing also comes with untold benefits. It makes you a more powerful writer overall. Every piece you write will move your audience into taking whichever action you desire.

You will know how to command attention and stir any emotion you desire in your audience, notwithstanding whether it’s a sales letter or a blog post you’re writing – or even a tweet.

This is called persuasive writing. And it’s simple to learn, once you can understand the basic principles of persuasion, and you know how to simply follow formulas.

Basic principles of persuasion

  1. Know who you’re dealing with (your prospect).
  2. Make the message about the other person and not about you.
  3. Spell out the benefits that he will get by taking the action you are recommending.
  4. Make the benefits emotional and concrete –– easy for him to imagine.
  5. Support your claims with proof or logic.
  6. Keep it stupidly simple (KISS).

Now let’s apply these principles to a likely scenario.

Even though you can apply these principles to any type of writing, let’s assume you want to sell your services as a writer to a company that has a website and a blog, and you want to write them a sales pitch. How do you go about this – and increase your chance of success?

Persuasive writing formula

Now our formula comes in, just to make sure you follow a logical order of persuasion. One famous and commonly used copywriting (or persuasive writing) formula is AIDA.

The formula simply says:

  • Grab the reader’s Attention (with your headline);
  • create an Interest in your copy (with your lead);
  • create a strong Desire for your product (with benefits and proofs), and;
  • cause your reader to take Action (with your guarantee, offer, and call-to-action – and P.S).

Really simple! There are more advanced, kickass formulas, but this remains a great basic formula that works well, especially when just starting out.

You can’t lift your pen without taking the first step of persuasion: knowing your prospect. You must have studied him (the company in this case) to determine all (or most) of his demographic (age, location, etc) and psychographic (interest, fears, beliefs, desires, dreams, etc) data.

These facts are necessary to be able to connect to your audience. In fact, this is the most important step in persuasion.

Once you are sure you know the company well enough, you can start writing.

The writing…

You start by grabbing the reader’s attention with a powerful headline. For example, something like “3 Ways I Can Grow Your Blog Audience to 30,000 in 1 Month” would surely get the attention of any marketer interested in leveraging the internet.

Next, you should create great interest in what you’re saying – let the company be interested in reading your stuff till the end. You can only achieve this with a captivating, emotional lead (introductory paragraphs). A lead that shows you understand their problems and desire, and you care so much about them. Your message must be just about the company at this point. Your CV isn’t needed at this point.

You then go ahead to create a strong desire in them for your service. You can achieve this by spelling out the benefits they will get by hiring you. Not features (your writing experience, your genre, etc), but pure benefits (increasing their profit, giving them a stronger online presence over their competitors, etc). Always remember your prospect always thinks: WIIFM (What’s In It For Me?).

After stating the benefits, you should increase their desire for you by adding elements of proof to your copy; that you can really deliver what you promise. Could be testimonials, results of past work, etc – anything that establishes your credibility as an expert in what you do.

You then end your pitch by moving them to take action. State your offer expressly (e.g., two 500-word posts per week for N60,000 monthly) and give guarantees if you can (if your site doesn’t reach the first page of Google within 1 month, fire me and call me names!).

Make sure you follow these up with a clear call-to-action, that is, state what exactly you want them to do (call 06022229999 so we can discuss. I can get started tomorrow). And make it as simple as you can; not confusing, and just one action. Not more.

You can also add a P.S (post-script). It could go like: PS – I’ve applied to other companies in the same industry, and I plan to only work with the first to call me. Call 06022229999 now, so you can laugh at others later!

There you have it; the basic principles of persuasion, and a persuasive formula you can use in your writing (AIDA) – and a practical scenario.

Where do you go from here?

Just like any other skill, persuasion (and persuasive writing or copywriting) not just has to be learnt; it has to be practiced to get better at it.

Read more books or guides on persuasion and copywriting, and then practice…till you get perfect.

Make more money!

Acquiring this skill can also triple your current income, or can serve as a great way to start making money online. You can;

  • Use the skill to sell your products or services by writing highly-persuasive promo copies that are sure to convert;
  • Empower your writing and attract more readers to your blog – or even win more writing contests;
  • Offer copywriting as a service. Copywriters are probably the highest-paid writers in the world. Businesses can’t do without them.
  • You’d however need more advanced copywriting training than this to become a professional, so you can deliver in any circumstance, whether selling a pen, or raising funds for an NGO.

Meanwhile, put what you’ve learnt here to practice and see how your life changes. Yes, it can be applied to anything.

PS: What persuasion techniques would you like to add? And which areas of persuasive writing would you like to learn more? Let’s discuss in the comments.

website setup banner

About Muhammed Abdullahi Tosin

Writer. Difference Maker. Entrepreneur. Author, Your Right To Write & Vertical Writing. Winner, 11 Writing Prizes.

Comments

  1. Hello, Abdullahi!
    Thanks for having me here…it feels great to appear on a quality blog as NWC.
    Cheers,
    Oludami

  2. This is a great piece on copywriting. All I want to add is that although writing and selling are different, they are two variables that work together. The fact that you want to sell (seo concentrated) does not mean you neglect the writing part (value creation). The two must fuse for long term success. Am a withness to that. By the way I love KISS and AIDA – thanks for mentioning them.
    Cheers
    -Amoson

    • Hi, Amoson.
      I agree with you. But unfortunately, a lot of people focus more on SEO instead of good content. And ironically, quality content is the new SEO now.

      However, no matter how good your SEO or content is, lacking an element of persuasion will make your sales copy unsuccessful. That’s the kind of selling I’m preaching here.

      Thanks for the addition however — and glad you like “KISS” and AIDA. Copywriters resort to a lot of formulas and fancy acronyms to make the job easier.

      Cheers!

  3. Hi Oludami,

    I so love your writing…you have done a great job towards persuading me 🙂

    On a more serious note, the blueprint you have here would certainly guarantee a bridge between top notch writing and sales – the bridge many first class writers never get to reach or cross.

    Be certain to make the day great. If you continue writing with such persuasion, brilliance and fire, in no time, it would be apt to crown you Nigeria’s premier copy writer!

    Do make the day great.

    Always,
    Akaahan Terungwa

  4. Joshua Otene says:

    Thanks for your piece!
    I don’t have doubts about my writing capabilities, but until recently, I didn’t see the skill as something I could make tangible money from, except for the fame of being an author. I’ve been writing articles, speeches, proposals, press releases etc for friends and colleagues for next to nothing! So I’ve actually been working on publishing my novels only. But I am now convinced that I can project myself further with my writing skills. Thanks a lot @oxygenmat et al for lighting up the path.Cheers!

    • Hello Joshua.
      If you’ve really written all those for friends and family, then you have enough clips to start making money as a writer.

      Gather those clips, get testimonials from those friends and family, in fact write a case study if you can (for example if the proposal was successful) and include all these in your portfolio. (I hope you have a website…if you don’t, get one. It’s easy here.)

      Then start pitching your writing services to people that might need it, with your portfolio/samples attached. For example, press releases attract top fees from companies. (Tip: to brush up your PR writing skills, go to PRWeb.com and read + download all their training materials for free. I promise you they are better than any paid Press Release course on the web.)

      Keep developing other writing skills like copywriting so you can gradually move into commanding higher fees.

      Trust me, this is a totally awesome world full of opportunities that I wish I could do this full time.

      Wish you the best…and thanks for reading!

    • Glad you’re making a headway with your writing goals. Nothing gladdens me more!

  5. ARINZE OKWARA says:

    You are really making impact through your work. This article is very beneficial to me and appreciate the work.

Speak Your Mind

*