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Why You Must Start Guest Blogging Now

Why You Must Start Guest Blogging Now

Abdullahi’s Note: This is a guest post from Abdul Ganiy Shehu, the brain behind Naija Inspirational Hub, a blog which educates and inspires you to greatness. Shehu writes with admirable simplicity and provides some valuable insights for bloggers in this piece. Enjoy!

You were probably the happiest man on earth when you launched your blog. You went viral on Facebook, Twitter, BBM, Whatsapp, and other social media platforms to inform everyone about this feat. Yes, finally you now own your blog, you are now a CEO, and in fact you are feeling on top of the world.

This is the feeling I had when I opened my blog, and I’m pretty sure it’s the same feeling you had because owning a blog as you have been told is a stepping stone to achieving greater things in your education, career, business and life.

Reality sets in…

After about 4 blog posts or so, you realized that no one is paying attention to you, your Facebook page has been dormant with just about 20 “likes,” you have few followers on Twitter, and nobody is appreciating what you do by commenting on the blog.

You begin pondering on what could be wrong, you now imagine what the problem could be, because after spending lots of time doing what’s right, you’re not getting the expected result.

You begin to lose interest in blogging, imagining how the witches in your village don’t want you to prosper in this venture (LOL).

The bitter truth

In life, there are people who have made it before you, due to one reason or the other. You can call them the godfathers. But the fact is, these are the people who command the audience. They are the ones who have the most attention. In fact, any endorsement from them is a guarantee. Yes, they exist in every facet of our life, be it politics, economy, education, business, career, and also in blogging.

And so to grow your blog, you need to romance these forerunners and ‘steal’ some readers from them.

Enter guest blogging

Start Guest Blogging

Guest blogging is writing a post for a more popular blog, so as to get exposure for your works, and a link to your website.

You might be wondering why you should guest post your best posts for someone else. It’s difficult to swallow but the reality of this age shows that most people don’t know if your blog exists, and even if they are aware of it, it is possible that they are not yet loyal readers because you are yet to earn their trust.

With guest posting, you can liken the endorsement you will get to that which a new singer in the music industry gets when featured by a famous musician.

Also, guest blogging:

  1. Hones your writing skills (as no popular blogger will accept a mediocre post)
  2. Makes your blog popular, too (over time)
  3. Earns you referrals and interview opportunities from more popular blogs

The world renowned blogger, Jon Morrow, used this tactic and it worked magic for him.

Before officially launching his blog, he guest blogged for the ‘big boys’ a lot. In the guest posts, he would link to a page on his yet-to-be-launched website where he accumulated email subscribers.

By the time he would write his first post on his blog, he had about 13,000 email subscribers. He had about 5,000 visitors to his blog on the launch day – a feat that’s now the biggest blog launch ever.

He did what works and got the right results.

On a final note

There are many ways to promote your blog, but one of the tested, trusted, and effective means is to start guest blogging.

Showcase yourself to many readers today, publish on popular blogs the more, and you’ll be amazed at the output you’ll get.

Question: If you’ve guest blogged before, how has it helped you? If not, why not? Please make your submission in the comments below.

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About Muhammed Abdullahi Tosin

Writer. Difference Maker. Entrepreneur. Author, Your Right To Write & Vertical Writing. Winner, 11 Writing Prizes.


  1. Wow… Another great and inspiring guest post.

    I can assure you these reasons are true because you’ve just got a loyal reader. Visiting your blog in a minute.


  2. There’s no doubt that guest blogging is one of the most effective ways to promote one’s blog. I have done it before and I will still do it, because it pays. 🙂

  3. i really want to agree with the fact in this post its just like saying a child that humbles himself will get the prayer of the elders. i will hold this point in my left hand so that i will not eat with it.

  4. this is a great piece and particularly addresses what I’m going through with my blog.
    want to request coach. can I guest post for your site sir?

  5. I still await my post published on this exemplar blog in Nigeria. I really pray so!

  6. chuks chinakwe says:

    makes a lotta sense.thanku MR MAT dor ur invaluable advice

  7. lovely piece.. can I guest blog???

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